You might not be able to swing that in your first campaign, but by the second, you should be socking away profit for “carry over” for the next book. ![]() Your goal is to have the book ready to go out to backers the day their payment processes. In fact, if you can pay your layout people and audiobook people to start those processes in advance, do that, too. Wait until you’re done with the book before launching. Have the Product Ready AlreadyĪ lot of authors start their campaigns too soon. Let’s take a look at each of these in a little more depth. Here, then, is my recipe for chaining Kickstarters. But if your goal is to write, then the campaign that lets you pay for the packaging of your creative effort is a side job, and it had better be worth the effort.īasically, running lots of little Kickstarters is almost invariably a better strategy than attempting to execute one monumental one-particularly if you have a small fanbase and are too obscure to draw people with your name alone. ![]() Especially when you add in your time and effort-which, after all, is valuable! If your goal is to make and distribute swag, that $50k Kickstarter will do you. ![]() Why do this instead of running your $50k campaign? Because that $50k campaign almost never makes more profit than the $2k one. But if you run a $2,000 Kickstarter, you can be done in a month, using the profit to seed the next campaign…and you’ll have enough energy to run it. If you run a $50,000 Kickstarter, you’re going to be fulfilling that thing for a year. What both of these goals have in common is they’re not focused on this campaign, but on the idea that crowdfunding is a consistent part of your quarterly revenue-generating toolbox. And most of all, plan long-term, not short.Īll my campaigns are built with two goals in mind. Here, then, is my subversive suggestion: aim small. Most don’t.īig is not necessarily better. Or worse, you skip that step and are suddenly saddled with the need to learn a project manager’s specialized skills-immediately. Most crowdfunding experts are all about helping you rocket-power your Kickstarter campaigns into the stratosphere, propelling you to media stardom and landing you, at the end of the funding period, with a project so high profile, so enormous, and so complex that you need a third party to help you with fulfillment. The Australian media landscape is incredibly vibrant and OMG's media agencies are renowned for being exceptional places to work.Let me be the first to suggest a novel piece of Kickstarter advice: aim low. We will also be looking out for applicants who express real and genuine interest in the advertising and media landscape.
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